Australian Beef Report 2017

(1 customer review)

$330.00 inc GST & shipping

Identifying the Barriers to Profitable Beef Production

  • The most comprehensive objective analyse yet undertaken of the Australian Beef Industry
  • Completely independent
  • In depth knowledge from experienced industry specialist authors
  • Understand how beef businesses in your region are performing, and why

Its purpose is to report on the productive and financial performance of Australian family-owned beef businesses. The industry analysis consists of northern and southern production systems as a whole as well as by region, target market and herd size.

100% Guarantee

Unless you are completely satisfied that the Australian Beef Report has helped grow your knowledge and understanding of profitable beef production, your investment will be refunded in full.

$10 from the sale of every Australian Beef Report will be donated to beyond blue, as the mental health impact of financial stress in rural Australia is real and requires support.

Purchasers of the Australian Beef Report have access to decision support tools, maps detailing key measures across Australia and comprehensive data on long term performance for each region, herd size and market from northern and southern Australia.

All orders within Australia, your shipping and handling costs are freeInternational orders are requested to contact us for a shipping quote prior to ordering.

  Updated version to be released in 2020.

Please register your interest with [email protected]

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    “the underlying long-term profitability of the majority of beef businesses is alarmingly low and simple,
    cost-effective action is urgently needed.”

    The Australian Beef Industry can be effectively broken up into two groups, the Best and the Rest.

    The Best are generating healthy profits that, after a reasonable wage has been paid to the owners working in the business, are able to pay interest and have funds left over to repay debt, fund expension, fund retirement, provision for succession and future downturns.

    The Rest are not generating sufficient returns to be able to pay both their owners a reasonable wage and pay interest.  There are no, or very limited, funds available for depbt, expansion, retirement or provisioning.

    The Best comprise only 25% of the industry, but they manage close to half the herd and land area.

    The Australian Beef Report is co-authored by Phil Holmes and Ian Mclean, both are experienced beef industry specialists.  Together they have analysed the data, and provide you with evidence-based recommendations on how to improve your business performance.  As well as the publication, you will get exclusive access to a range of resources and decision support tools for private use.

    Australian Beef Report – Identifying the barriers to profitable beef production

    About the Authors

    PHIL HOLMES   B.Sc. (Vet), B.V.Sc., M.A.C.V.Sc., F.Fin., Ph.D.

    Phil is the principal of Holmes & Company, a NSW based firm providing professional advice to family and corporate owned farm businesses in all states of Australia. He started his career in sheep, but over time, has become more involved with beef and now has a good understanding of how sustainable beef production works nationally. Phil’s special interests are commercial beef, sheep and wool production, agricultural sustainability, finance and sensible wealth creation through investing. He is a hard line disciple of the ‘evidence-based’ school of thinking and strives to have that approach dominate debate on Australian agricultural issues.

    Phil was one of the pioneers of agricultural benchmarking within Australia and has contributed significantly to the understanding of profitable pastoral production across Australia. Whilst the majority of his professional experience is in southern Australia, his PhD examined the sustainability of beef production in the arid rangelands. The fundamental research question was ‘Is it possible to concurrently achieve financial and environmental sustainability in the arid rangelands as a beef producer’?

    IAN McLEAN   Assoc. Deg. Comm., M.A.I.C.D., M.B.A

    Ian is the principal of Bush AgriBusiness, a QLD based firm providing professional advice to family and corporate owned pastoral businesses in northern Australia. He was raised on a property near Mitchell (QLD) and after graduation spent time in the Northern Territory in a number of professional roles. Ian’s special interest is the overall performance of beef businesses from family-owned through to corporate scale. He is a ‘sustainability’ advocate across the board and is passionate about the preservation of rural landscapes in the pursuit of profitable grazing animal production.

    Ian helped develop the current MLA BusinessEDGE course and has since delivered it to over 400 northern beef producers, in an unsubsidised environment.


    The most important point about the authors is that both their businesses are primarily based on private billings to clients for professional advice; with their businesses living or dying on that. They are completely independent and are therefore free to take the available evidence and call it as they see it, without having to answer to anyone except themselves, and their clients.

    The authors have undertaken this report entirely on their own initiative, and at their own risk. No government or industry body commissioned this report, or underwrote the time and expenditure associated with preparing, publishing and marketing it. This approach was chosen for two reasons, firstly they believe that there is a market for quality independent analysis and insight into the performance of the beef industry in Australia, that calls it as it is. Secondly, as an independent publication they are able to identify and address the issues, supported by evidence, in a way that may be politically unpalatable in a government or industry body publication.

    1 review for Australian Beef Report 2017

    1. Jo Bloomfield (verified owner)

      In my view, Business analysis regularly conducted by qualified people of individual cattle operations is now absolutely necessary. It is required to understand not only where we have come from, but in which direction we must aim to achieve our desired goals. To see this taken to a whole new level in measured quantities, as in the Australian Beef Report is refreshing to say the least. The methodology used in the reports benchmarking of regions on scale and business type allows us to compare the properties we’ve had, have or wish to have, against genuine data that has been collected methodically and without bias. It is so important for us to drill down into the real profit drivers of our own family enterprises to learn financial literacy of the industry on a whole. The Australian Beef Report is a long-term analysis. It is not a spot analysis at a single point in time that will soon be outdated, or is it a simple opinion piece rehashing someone else’s views’. I see this report becoming pivotal in regards to benchmarking productivity assessments when looking at individual property situations, to be used through all levels of management irrespective of a family property business structure and size.
      Bravely this report stands alone in questioning some of the myths and misperceptions that some of us are fed every day, namely that current land values and high livestock prices are clear indicators of overall industry financial health and will thus ensure profitable and sustainable long term financial success.
      I commend the authors of this report in their effort to correlate the information and the strength to present it. I dare some of the upper levels of government, banking and finance to actually read and absorb it. Some of the report’s findings are not always positive, actually they are often confronting but the information is in a readable and informative manner. It is a sobering read! I highly recommend this report to anyone regardless of their financial literacy who’s intention is to operate a profitable long term beef production business.

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