In the Australian beef industry, the underlying long-term profitability of the majority of beef businesses is alarmingly low. Simple, cost-effective action is urgently needed. The Australian Beef Report is the only document of its kind. It delivers the most comprehensive objective analysis yet undertaken of the productive and financial performance of the Australian beef industry, from the herd through to the whole business. This analysis clearly identifies the issues and how to address them. The report is co-authored by Phil Holmes and Ian Mclean, experienced beef industry specialists. Its purpose is to provide analysis, insights and advice that have never been previously available. The industry analysis includes northern & southern production systems as a whole as well as by region, market and herd size.